Corporate social responsibility decisions in apparel supply chains: The role of negative emotions in Bangladesh and Pakistan

This article integrates the global value chain literature with micro organization on negative emotions to explore drivers of fear and anger among supplier factory senior managers in apparel supply chains after Rana Plaza—a major industrial disaster—and their influence decisions CSR practices. Based a comparative study around Dhaka Lahore—two key manufacturing hubs—this elucidates that experienced similar market tensions but different social Plaza incident. Crucially, helped create anger, led Bangladesh not Pakistan, therefore influencing way take regarding By conceptualizing communal alignment competitive CSR, this research finally advances contributes current conversations organizations.